“Preparation, preparation, preparation. I always believe in doing my homework and having a plan in mind before I start any meeting”

In this segment of ‘Beyond Pink,’ we talk to Sowmya Nanjundaiah, CEO, INCITE, where she helps companies reimagine how they interact with their customers and manage their businesses in the digital economy.

INCITE: Your CMO offering everything under the marketing umbrella

‘The power of visibility can never be underestimated’-Margaret Cho. The statement fits best in today’s digital world where a brand can die in an eye-shut time of being invisible to their target audience. Chief Marketing Officers (CMO) are hired to strategically drive marketing activities, but are both hard to find and expensive to hire…….

“I always wanted to build my own ship,” says serial entrepreneur Sowmya Nanjundaiah.

More so given the environment at home, both her father and brother were entrepreneurs and she always knew that she wanted to follow their footsteps. At present, Sowmya is the CEO of INCITE. INCITE is an award winning, consulting led, digital agency that provides end-to-end solutions to global clients…….

These three dynamic Bengalureans are the latest newsmakers in town as their startups have made everyone sit up and take notice of them

Today we share the thoughts and professional journey of Sowmya Nanjundaiah, the CEO, INCITE Digital Pvt. Ltd. Sowmya talks about what it is like being CEO of a mid-sized firm and the challenges faced in this line of work.

Let’s get to know her story today!

Today we share the thoughts and professional journey of Sowmya Nanjundaiah, the CEO, INCITE Digital Pvt. Ltd. Sowmya talks about what it is like being CEO of a mid-sized firm and the challenges faced in this line of work.